Improving healthcare through patient-centricity and digital transformation.
ABOUT
Dr Sophia Moscovis is a scientist with a PhD in Immunology and Genetics and more than 20 years’ experience in healthcare in academia, clinical trials and the pharmaceutical industry with a current focus on innovation, business transformation, digital transformation, patient experience and digital health. Sophia is a digital health contributor for Forbes Australia, consultant to Global Fortune 500 pharmaceutical companies and digital health organisations on healthcare transformation and go-to-market strategy, a keynote speaker and a startup founder in preventative health.
SERVICES
Go-to-Market Strategy
Supporting healthcare organisations in their go-to-market strategy with a focus on patient journey mapping, priority jobs to be done, design thinking, business model development, with a focus on digital health, strategic partnerships, patient-centricity and Australian healthcare ecosystem barriers.
Business Transformation
Supporting healthcare organisations to transform towards a digitally enabled, patient-centric, design thinking model, through the creation of a strategic roadmap for success that is anchored to the vision, with clear roles and responsibilities, stakeholder management and communication plans, and KPIs.
Digital Health Advocacy
Increasing awareness and advocacy for digital health and healthcare transformation through contributor articles, white papers, panel discussions, and keynote presentations:
KEYNOTE TOPICS
Digital Transformation: The healthcare industry is undergoing a major digital transformation, with many organisations embracing new technologies to improve patient outcomes and reduce costs. This trend is likely to continue in the years to come, as healthcare providers seek to stay competitive in a rapidly evolving market.
Human-Centered Design: Despite the increasing reliance on technology, the human element remains crucial in healthcare design. Human-centered design approaches can help ensure that healthcare spaces are intuitive, comfortable, and accessible to all patients, regardless of their background or abilities.
Generative AI: Another key trend in healthcare design is the use of generative AI. This technology can help designers create more efficient and effective healthcare spaces by using data to inform the design process.
Web3 and the Metaverse: The future of healthcare is likely to see an increasing reliance on emerging technologies such as Web3 and the Metaverse. These technologies can help facilitate remote consultations, virtual care delivery, and decentralise healthcare data.
Digital Medical Affairs: Digital Medical Affairs refers to the use of digital technologies, such as social media, mobile apps, and virtual reality, in medical affairs. This can include online medical education, digital communication with healthcare professionals, and leveraging real-world evidence to inform medical decision-making.
RECENT PROJECTS
PRIORITY pain Point Identification
Novartis
Patient INNOVATION PROCESS
AbbVie
ANDHealth | Paddl Co
Go-to-market strategy
Mentally Fit
Forbes.com.au
MARKET RESEARCH & STrategy
Tonic Media Health
RECENT ARTICLES
CONTACT
